Plan idéologique — Idéologie Une idéologie est au sens large, la science d un système d idées imaginées. L idéologie s accompagne de notions, d opinions, de convictions et est parfois constitués en doctrine. Pour Karl Marx, l idéologie sert de masque à la… … Wikipédia en Français
Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… … Wikipedia
Cross-media marketing — is a form of cross promotion in which promotional companies commit to surpassing the traditional advertisements and decide to include extra appeals to their offered products..[1] The material can be communicated by any mass media such as e mails … Wikipedia
Loyalty marketing — is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition –… … Wikipedia
Second Malaysia Plan — The Second Malaysia Plan was an economic development plan introduced by the government of Malaysia with the goal of implementing the Malaysian New Economic Policy (NEP). It lasted from 1971 to 1975 and aimed to restructure the society of Malaysia … Wikipedia
Distribution (business) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Franchising — For Cable television franchise fee in the United States see Cable television franchise fee. A McDonald s franchise. Franchising is the practice of using another firm s successful business model. The word franchise is of anglo French derivation… … Wikipedia
Dodge Caliber — Manufacturer DaimlerChrysler (2007) Chrysler LLC (2008–2009) Chrysler Group (2010–2012) Production August 2006 December 23, 2011 … Wikipedia
Envision EMI, LLC — Type Private Founded 1985 (1985) 2011 (2011) Founder(s) Barbara Harris Richard Rossi Headquarters Vi … Wikipedia
Amway — Type Private Industry Direct selling Founded 1959 Founder(s) Rich DeVos … Wikipedia
Competitor analysis — in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling … Wikipedia
